OpenX gives publishers with usage of a strong programmatic Market. With their flagship services, OpenAudience, OpenX presents publishers beneficial insights into their audiences.
垂直类广告网络根据品牌广告主的主流需求，来采购相关的垂直媒体，譬如汽车类广告有很大的投放预算，有些广告网络就包断相应的汽车类媒体频道资源，整合成一个媒体包卖给广告主，从中赚取差价，国内的易传媒属于这一类。
Currently, the most popular exchange, Google Advert Exchange provides publishers usage of all of the advertisers in AdSense along with extra premium/big manufacturer advertisers.
OpenX features direct deals to publishers as a result of its PMP and devoted specialists who will manual you thru the process.
A supply-aspect System can be a technological know-how platform exactly where publishers put their ad inventory up for auction, maximizing their revenue options.
Ad exchanges and SSPs are important components of programmatic promotion. Whilst Advert exchanges provide both of those advertisers, who bid by way of DSPs, and publishers, who present stock by means of SSPs, SSPs primarily target publishers.
Advertise your app Access folks who are interested in apps like yours to generate installs or choose to re-engage present-day people to generate more in-application actions.
Smaato makes a speciality of mobile advertising, providing a world advertisement exchange with powerful real-time bidding abilities.
Deciding the suitability of the advert exchange requires an assessment of mixed aspects. Some of them are the dimensions of your electronic advertising requirements, the diversity of your target market, plus your readiness to address prospective problems like advertisement fraud and manufacturer protection.
Compact businesses trying to create a financial gain with their advertisements, and also substantial companies wanting to get to a world audience.
A hybrid ad exchange can provide the ideal of both worlds for advertisers and is usually a fantastic selection for those trying to find a harmony involving performance and quality.
Think of it just like a inventory exchange, but instead of trading stocks, advertisers and publishers are investing advert spaces.
We delight ourselves on making significant interactions with our publishers, being familiar read more with their priorities and customizing our alternatives to satisfy their special requirements.
Dynamic ground pricing, which mechanically adjusts the ground value For each ad unit, person, GEO, and system Every single hour to overcome bid shading. This raises CPMs and helps prevent unfilled advert Room. This may improve earnings by around five%.